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How Our Videos
are Made

So you're wondering what it takes to create the videos we produce. We're glad you asked! Many people don't realize what goes on before, during and after every single video project. Working with a professional, the process is much more complicated than holding a camera and "putting it together".

The work involved in our videos is extensive and our quality of work is superb, so when you work with CT Creative Media you're only charged per project and not per hour. Why? Charging per project motivates the editor to turnaround the video as quickly and professionally as possible. When charging by hour, how can a client know for sure the hours are honest?

We keep payment simple so no surprise fees or added costs. We don't charge by the hour but rather an exact rate of the entire video project at your free consultation.

  • Pre Production 

    • Schedule a free consultation with potential clients to understand and analyze goals and direction. 

    • Strategize the best outlets and logistics for maximum views and return on investment.

    • Suggest video ideas for current goals and future content to clients. 

    • Schedule and confirm agreed upon shoot date and time.

    • Create an itinerary to keep everyone on track with time and tasks for shoot day.

    • Write a detailed shot list for composition and equipment to film planned footage.

    • Print shot list for shoot day; check off videos as they’re recorded.  

    • Prepare and load the car with camera, lighting, and other equipment. 

    • Hire an Assistant and/or Photographer depending on the project. 

    • Travel to shoot destination. (Traveling within the city of Orlando, FL is included in price).

    • Stay in communication with the client throughout the entire project. Direct contact via phone call, text message, and email.

 

  • Shoot Day (Capturing Content)

    • Unload equipment from car.

    • Set up camera equipment.

    • Set up professional lighting and negative and/or bounce boards. 

    • Set up practical / background / accent lighting if applicable.

    • Set up audio equipment if needed. 

    • Set up composition and framing for every shot. 

    • Delegate Assistant(s) and other crew; based on project. 

    • Follow along pre-made shot list and check off as it's recorded.

    • Balance the stabilizer for professional sweeping shots. 

    • Capture b-roll content for a more visually appealing video. 

    • Switch between multiple lenses based on shot list. 

    • Break down camera equipment.

    • Break down professional lighting and negative fills and/or bounce boards. 

    • Break down audio equipment if used. 

    • Break down camera, lighting, and audio accessories such as multiple 60 lb metal stands and other industry standard equipment. 

    • Collect shoot day supplies and pack car with all equipment. 

    • Travel back to the office. (Traveling within the city of Orlando, FL is included in price).

    • Unload equipment from car to office storage.

 

  • Post Production  

    • Download footage onto a hard drive taking up 30 - 150 gigabytes and a transfer time of 30 minutes - 2 hours. 

    • Organize video files into folders for a smoother editing process. 

    • Label video files with coordinated colors. 

    • If using microphones, sync recorded audio to video. 

    • If using multiple cameras, sync recorded audio and different video angles from all cameras.

    • Review all clips and cut out the best moments.

    • Spend hours (depending on project) organizing video clips to match story.

    • Add B-Roll footage for a more dynamic viewing experience. 

    • Add warp stabilization to each clip. 

    • Add a denoiser to each clip if necessary.

    • Add optional special effects.

    • Add optional text overlay.

    • Add transitions based on energy and style of video.

    • Color grade footage to match each clip and mood of the story.

    • Edit recorded microphone audio if necessary.

    • Research music.

    • Download music.

    • Edit video to match the music based on mood and energy of video. 

    • Pray that Adobe Premiere Pro doesn't crash.

    • Refine organization of video clips on timeline for story, energy, and goal.

    • Creating longer videos such as interviews can easily take a week or more depending on length. 

    • Export video (can take 5-60 minutes+ depending on size).

    • Export in different formats (square, landscape, vertical) based on agreement. 

    • Upload video to YouTube or Google Drive or FromSmash.com to send to client for review.

    • Receive feedback and revision requests from the client.

    • Apply revision edits.

    • Repeat export steps above.

    • Create thumbnail (for YouTube and/or Facebook) in Photoshop based on agreement.

    • Suggest when, how, and where to post videos for greatest exposure.

    • Store footage and project files into hard drives.

 

  • Etc…   

    • Always investing in new professional gear; the world of cinematography is never ending. 

    • Ongoing learning of regularly updated software, new skills, new styles of editing, new trends, new compositions, and strategies to increase ROI on client goals through video marketing. 

    • Investing in the latest computer hardware, software and plugins.

    • Continuously purchase more hard drives for growing storage. 

    • Store hard drives in office space. 

    • Pay Adobe Creative Cloud monthly subscription. 

    • Constantly communicate with clients via phone call, text and email.

    • Experience with filming and editing since 2009 has allowed CT Creative Media to create a video from scratch much quicker and of higher quality than many other videographers. 

    • No surprise fees or costs after agreement. Set pricing; no hourly rates.

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